Norwich Mustard is a community benefit society (No. 7763) and so a form of cooperative. Its community of interest is the people of Norwich, as well – of course as – all who invest in the venture.
We are run by a board of volunteer Directors with support from a single part-time member of staff. We value, and will carefully consider, any suggestions of support should you wish to offer your time, skills or anything else – please just get in touch.
In 2018, more than 180 people supported a crowdfunding campaign that allowed us to set up and prepare our business plan. Since then, we’ve been through two websites, two styles of label, a share issue, and as of July 2020, have over 140 members, each of whom is a shareholder also, each with a single – but still very important and valuable – vote at our Annual Meeting.
We have, to date, made and marketed 10,000 jars of mustard. The flavours were developed for us by a man who, before retirement, developed flavours for Colman’s. These have been enthusiastically received, with demand from retailers locally and further afield to stock the product. We now have four commercially available flavours following a launch of two new favours in April 2020.
We think that you will love Norwich Mustard. It will taste good, and do good, proving with every mouthful that community-owned businesses really can, cut the mustard.
Everyone was – and still is – sad that Colman’s Norwich factory closed. Mustard had been made in Norwich since 1858, as per this EDP report that tells the story.
Our vision is to create a sustainable, innovative and community-led business that:
- Makes and markets an authentic, tasty, brand of mustard
- Is clearly accountable to and delivers inspiration and hope to its members
- Helps people learn about mustard making, use and the role of cooperative business
Moreover, our objectives are to:
- Set up our own production, packing and distribution base, to build our market share locally, and via internet sales, nationally
- In the next three years to open a city-based visitor centre, where people can see mustard being made, learn about its history in the city, and of course buy mustard, merchandise and mustard rich snacks in the café/shop
- To work with our friends in the Charity Sector to provide service users with work experience and training to equip them for employment
Norfolk has a rich tradition of bucking the trend and doing things differently. Norwich Mustard is, of course, an example of that. We want to go one better than to simply retain mustard making in Norwich. People in Norwich loved Colman’s because they cared for the community within which their mustard was produced. They did much more than provide jobs, building housing, funding healthcare and providing education to families of their workforce.
Norwich Mustard, as a community-owned enterprise, aims to play its part in making Norwich a better place to live and work. We are planning to employ those furthest from the job market, helping them develop skills and experience that will help them secure jobs and rebuild their lives.
The story of mustard production in Norwich is in many ways the story of British enterprise. A Victorian family firm that did much more than provide jobs, Colman’s, along with Cadbury, provided housing, schools and health support for its workers. That’s why Colman’s is so loved in Norwich, and why people were so sad to see it leave.
Over time, most of these family firms became part of large corporates. The economies of scale, access to investment and the ability to reach new markets made this the right thing to do at the time. The products retain their integrity and value, but the rich tradition of community support too often gets lost. But the 21st century is seeing a return to community-led business. Norwich Mustard is an example of that. We plan to work with schools to help young people learn about how business is evolving. We will of course also be helping young people learn about growing, preparing and using mustard! We also plan to work with friends in the charity sector to bring opportunities for those who need it most.
Our range of products have now grown to 4, each flavour carefully developed for us by a man who, before retirement, developed flavours for Colman’s. These have been enthusiastically received, with demand from retailers locally and further afield to stock the product. We now have four commercially available flavours following a launch of two new favours in April 2020, as follows:
- our original wholegrain honey mustard
- our other much-loved wholegrain, the Redwell beer mustard, which is also vegan;
- our very unique hot dijon mustard, for those who think they can handle it; and:
- our trusty mild smooth yellow mustard, with its sweet, smooth and delicate flavours (some even say it’s a mustard with a hint of piccalilli to it).
But where’s the mustard powder, you ask? Our survey in 2019 told us you’d love to see a mustard powder in our lineup, too. Well, don’t worry, we listened, it’s not ready just yet, but it’s in the pipeline, so stay tuned….
If you’d like to stay up to date with our products as they are developed, sign up below to receive our regular email bulletins.
The Norwich Mustard Club
We want you to enjoy Norwich Mustard. The much-anticipated Norwich Mustard Club is coming to fruition and will hopefully be relaunched in full in 2020. Covid-19 has set us back a little, but stay tuned, it’s on the way…
Have you got a shop? Or perhaps you run a restaurant or pub? Norwich Mustard can add a special something to any dish and it’s becoming more popular all the time. Mustard can also be used to flavour a range of foods, for example chocolate. If you want to stock, or use Norwich Mustard, we want to hear from you, so please get in touch.