It all started with a conversation. Steve Morphew and Robert Ashton were discussing the anger people were expressing at the announcement of Colman’s closure. “Why don’t we start a new company” said Steve, “and call it Norwich Mustard”.
As a social entrepreneur Robert quickly saw the potential. He posted this video on LinkedIn to see what people thought of the idea. 5,000 people viewed it over the first weekend.
This impressive response spurred Robert on. A third founder was recruited, Chris Herries, who like Steve is a local politician.
The EDP picked up the story, as did the BBC. A successful crowdfunding campaign raised almost £14,000, which included a £6,000 grant from Lottery funded Power to Change. We’re overwhelmed that 184 people contributed to the campaign. Some Colman’s pensioners also heard about us and are providing us with expert help.
We are hugely grateful to Norwich firm GRIT Digital, who have been helping us on a pro bono basis. Their input has been invaluable – so much so, we have had great pleasure in welcoming both Directors, Peter Whitmore and Emma Hayden, to the Board.
Norwich Mustard is already attracting national publicity with Robert interviewed by Radio Four’s Eddie Maier for iPM. You can listen to the interview here.